Natural Remedy for Yeast Infection

Initiating our first Air Purifier Review – 5-Key Factors Model, we are beginning with the Sharp Air Purifier Review.

In our earlier post, we dealt at great depth about the glaring absence of a Scientific Peer Review in the ionic air purifier market. Accordingly, we have broadened our model to add Scientific Peer Review as a fifth key factor. This is even if it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would not surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety  –  in relation to the reactive agent
(2) Safety  – in relation to by-products
(3) Efficacy  – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

A centenarian soon, Sharp is a Japanese company with a solid track record. In business, that’s very telling, which is why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.

Aside from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic institutes and developing consumer products based on this proof that can be independently verified. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.

These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.

Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. The definition of academic marketing is in our Ezine article, accessible via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp is quietly working to monopolize the ionic air purifier industry. Their massive investment in the ever-improving cutting edge technology and their intense determination in academic marketing leave no doubt in our minds that they will succeed, sooner rather than later.

Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.